Marketing Cultures Essay Example | Topics and Well Written Essays - 500 words - 1

Marketing Cultures - Essay Example Subway India unlike USA offers various veg and non-veg stations specialized in fast food services. These stations give fast food service ranges from: This is a crunchy, crispy, and delicious Veggie Delite sandwich. It is a tasty combination of tomatoes, garden fresh lettuce, green peppers, olives, onions and pickles sandwiched on freshly baked bread Most vegetarian who loves this subway fast food livened up! It is a light, golden brown patty that combines the flavors of high-quality carrots, beans, bell peppers, and other assorted ingredients. As Indians say, the spice of life is variety! All these varieties emerge from the various veg and non-veg stations in Subway India but one may not necessarily get them in Subway USA due to the fact that there is only one veg and non-veg station in Subway USA. The Subway sandwich chain intended to team up with Softcard in an effort to offer customers a means of buying food via their own mobile phones (Gong, 2013:28). Indeed, Subway lived to its words and kicked off the NFC-based mobile payments using Softcard, a payments venture engineered by T-Mobile USA, AT&T Mobility and Verizon Wireless. Previously known as Isis Wallet, Softcard provided an app which supported mobile payments in at least 80 mobile devices sold by T-Mobile, AT&T and Verizon and was preloaded on at least 30 different devices. Consumers were now able to utilize their NFC-enabled mobile devices to access payment terminal at their regional Subway restaurant in USA when paying for their food. This pilot program was only launched in Subway USA in 2013 and not in Subway India. The intention of payment service from the NFC-enabled mobile device was to reach at least 26,000 Subway locations within the US. The question as to whether iPhone 6 users will tap into Apple Pay to take advantage of these new systems was still valid by late 2013. However, Softcard and

Marketing and Britannia Essay Example for Free

Marketing and Britannia Essay The story of one of Indias favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannias business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of service biscuits to the armed forces. As time moved on, the biscuit market continued to grow†¦ and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parrys who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity Eat Healthy, Think Better and made its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion further fortified the affinity consumers had with Brand Britannia. Britannia strode into the 21st Century as one of Indias biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagaan Match was voted Indias most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division formed a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia One amongst the Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most Trusted Brand. Today, more than a century after those tentative first steps, Britannias fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannias shareholders. The companys offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. This is because NutriChoice SugarOut is sweetened with Sucralose, derived from sugar, which provides the same sweetness as any other biscuit, without the added calories of sugar. This range is available in 3 delicious variants namely Lifetime, Chocolate cream, and Orange cream, targeted towards all health sensitive people. It is also relevant for consumers with sugar related ailments. Customers are pleasantly delighted with its great taste and equally surprised to know that it has no added sugar. Dont be taken for a ride when you read Sugar Free label on many biscuit packs marketed in India or abroad. Even with 100% no-added sugar, wheat-cereals in biscuits have their own natural sugar content. Britannia has chosen to represent these biscuits with No Added Sugar claim, as there is no added sugar in the processing of NutriChoice SugarOut. Britannia 50-50 Pepper Chakkar The launch of the latest 50-50 variant left everybody guessing What it eez? From TV ads, radio, outdoor and in-store display materials to events, a website and SMS and email blasts, traditional and new media were blended synergistically to create excitement and curiosity about the unique taste of the biscuit. The tangy and distinctive pepper flavoured biscuit, thats thin and crispy and more like a snack, caught the imagination of a younger audience craving something to nibble on. The 50-50 Pepper Chakkar launch is truly a case of leveraging the marketing mix to best advantage. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. India is the second largest producer of biscuits in the world after the U. S. A. but still the per capita consumption is only 2. kg/year of developed countries. As per the latest survey done by N. C. A. E. R. , 49 biscuits are consumed in rural areas. The penetration of biscuits into households stands at an average of 83. 2% with the rural penetration at 77% and urban penetration at 88%. Biscuits are reserved for the small scale sector but there are strong possibilities of the industry being deserved in line with the government policy of liberalization. The net effect thus would be greater choice for the consumer as well as a check on the costs. The country production of the biscuits during 2004-05 was 18. Lac tons of which 1/2 were manufactured by the organized sector. The industry turn over was 5322. 7 Crores of which organized sector contributed 2519. 3 crores. Britannia, makers of Britannia biscuits, doubled capacity from 25 tonnes a day to 50 tonnes and plans to be a national brand soon. In an aggressive mode, the North dominated biscuit player has increased its ad budget to Rs. 5 crore this year from Rs. 3 crore last year. Britannia has also recently invested about Rs. 5 crore in the modernization and expansion of its production and packing its production capacity of 40 tonnes per day to 100 tonnes per day by next year. The aim: to take the current turnover of Rs. 50 crore to Rs. 100 crore by the year. The low priced brand claims to have a 15 per cent market share in the North and is aggressively eyeing a bigger bite of the Rs. 2,500 crore biscuit industries. The brand plans to gain a 40 per cent market share in the North by the year of. The companys strategy has been to attract new consumer segments and widen its consumer base with its well packaged low priced offerings. Britannias success has also come from its formidable. The applicability of various branding strategies play crucial role in arketing in product. the applicability has grown due to the liberalization, competition and technological changes taking place in corporate world. In this project the various branding strategies adopted by the company has been studied and compared on the basis of current market scenario. It gives the idea about the market share enjoyed by the different companies in the Biscuit Industry. It provides the adequate coverage of many issues related to biscuit industry. The objective of this report is to give the market share of Britannia biscuits in the Indian capital (New Delhi). It has been made possible by knowing the consumers behaviour and by studying the patterns adopted by the retailers. It gives us very precise view about the existing demand of Britannia biscuits and demand of their products as compared to other competitors. It also highlights the changing market trends and consumer preferences, why they have shifted from finally pack to pouch pack. The annual growth rate of the industry is about 12. 5%. However, the growth of cream biscuits, assorted or special variety is the range of 30-40%. The organized sector consists of large, medium and small scale biscuit manufacturers who produce packed biscuits. The major players in this sector are Britannia, Bakeman’s, and Parle, etc. the unorganized sector comprises of small bakery units, cottage and household type manufacturing plants. These units distribute their biscuits in the surrounding vicinity of their manufacturing locations of say 20-50 kms. The country production of biscuits during 2005-06 is estimated to be about 19. 5 lack tons. Out of which 1/2 again is expected from unorganized sector.

Elements Of Evil In Beowulf Essay -- Epic of Beowulf Essays

In times before printed books were common, stories and poems were passed from generation to generation by word of mouth. From such oral traditions come great epics such as England’s heroic epic, Beowulf. In Beowulf, the monster Grendel serves as the evil character acting against the poem’s hero, as shown by his unnatural strength, beast-like qualities, and alienation from society. One of the first responses from a reader of Beowulf is their surprise at Grendel’s unnatural strength, one quality marking him as an evil character. His great strength is shown first in his ability to carry enormous amounts of weight. There occur several instances in the story where Grendel lifts great amounts of weight. In Grendel’s first raid of Herot, a great mead-hall, â€Å"he snatched up thirty men, smashed them . . . and ran out with their bodies to his lair† (ll. 59-62). This amount of weight equals nearly 5,000 pounds; a feat that no normal man (or creature) could accomplish. In addition to his ability to lift huge amounts of weight, Grendel’s unnatural strength appears in his merciless killing of humans. He proficiently tears his victims apart before devouring them. Moments before the monster’s demise, Grendel grabs a sleeping Geat and â€Å"ripped him apart, cut his body to bits with powerful jaws† (ll. 393-394). Only a force of ev il could accomplish an act so gruesome, with such facility. One earmark of an epic evil character is their unnatural strength, and Grendel certainly fits the bill for ...

Education and its effect on Life

Geting instruction is one of the most critical facets of a individuals life. It should be seen every bit critical as the air we breathe. The root to keeping a strong wisdom and being an extraordinary individual is larning. â€Å" Without instruction, you ‘re non traveling anyplace in this universe † is a celebrated quotation mark by Malcolm X. His quotation mark reiterates that the competitory universe makes it indispensable for us to hold a proper instruction since it will function as our arm to suppress the universe. Education will assist a individual grow as an person because a extremely knowing individual will hold a better clasp on managing any job that comes his or her manner. Literacy is the foundation of what we are as persons. Every determination we make, every bit good as our idea procedure, is the footing of what we know. Deriving cognition gives us pleasance every bit good as encouragements our morale. Education should be portion of everyone ‘s life bec ause it is one of the most cherished ownerships a individual could of all time hold since that can open doors and ease the tract for future accomplishment and economic successes. However, many Americans are faced with many hurdlings along the manner that they need to get the better of. One of the hurdlings that we encounter with instruction is the manner school is perceived by people. Americans have lost their desire to larn ; really frequently we hear phrases like, â€Å" school is tiring † or â€Å" school is a batch of work, † among pupils. Children in school today would much prefer to be someplace else. These pupils would instead be out with their friends or cavort around their place or anyplace but be in school. Now, when in school, they fail to retrieve the chief ground why they are at that place. Thus, many pupils avoid school and sometimes do non trouble oneself to demo up at all. Harmonizing to the U. S. Department of Education National Center for Education Statistics, for every twenty nine seconds, another pupil bails out on school. This comes to over one million American high school pupils ‘ retreating from school every twelvemonth. The deficiency of motive and household values, every bit good as pupil duty, has created this crisis in the instruction system. In add-on, deficient support of schools along with quality instructors that are retiring are some of the jobs we encounter in the instruction system. In some parts of the United States, there is a deficiency of equal entree to stuffs for reading and composing due to budget restraints. In Allen D. Kanner ‘s article, â€Å" Today ‘s Class Brought to You ByaˆÂ ¦ † he mentioned that with the babe boomers retiring, and a high turnover among new pedagogues, who are ordered to give direction on topics they are non decently trained for, are doing hard schoolroom state of affairss ( 280 ) . Similarly, Governor Jerry Brown ‘s statement last January 11 pointed out that K-12 instruction has ‘borne the brunt ‘ of the province ‘s budget cuts with more than $ 18 billion in cuts over the last three old ages. This resulted in larger category sizes, plans are cut, and over 30,000 pedagogues were laid away. These pedagogues are genuinely valuable to our c ommunity since they supply our kids with the information and the know-how that they can work with to better their fate and the fate of the whole existence. As a pupil, I have suffered the effects of ternary digit fee additions and the deficiency of available categories offered. The high cost of instruction has put the load non merely on the pupils, and many of their parents, but pedagogues, every bit good. Another major determiner that is partially responsible to the rational problems of Americans is poorness. Poverty is considered to be a serious at-risk factor, with more of the state ‘s kids confronting this quandary. Other determiners that may set these juvenile at-risk are unreliable vicinities, immature nonreader parents, unemployment along with deficient educational background. The phrase, â€Å" at-risk, † describes those kids, who are without a uncertainty, will neglect whether at school or life as a whole when sing their single state of affairss. In my experience while turning up, I noticed that pupils, who passed the fifth class and discontinue school to back up their household financially, are making a big uneducated labour force. Unfortunately, hapless households are more concerned with the basic necessities in life such as money and nutrient, instead than books to assist their head grow. Without money and resources needed, kids will go on to turn up to go anot her statistic of poorness. However, the fluctuation in the quality of instruction should non be dependent upon the wealth or deficiency thereof. Helping those destitute pupils will raise the degree of instruction available to them which in bend will let them to acquire a better paying occupation to better back up their households. On the other manus, it could be argued that Americans are non in serious rational problem because of the impact that engineering is making in our instruction system. If we take a expression at the history of instruction for the past 1000s of old ages, we may merely conceive of how personal computing machines could hold impacted the educational system. When proficient cognition and right acquisition constructions are combined, proficient cognition will construct up their scholastic accomplishment. One manner that proficient cognition can assist pupils larn is by maintaining more pupils interested in the capable affair for longer periods of clip. Teenss and their parents believe that entree to the Internet improves the societal life and academic work of adolescents. For them, the usage of the Internet, for case, plays a cardinal function in their bonding with their friends, their households and their schools. Many younger people today are hooked to computing machines and advanced engin eering. This captivation may maintain them at a computing machine terminus larning about some topic instead than staying interested in a book or a talk. Technology in the instruction system has shaped the pupils and pedagogues in several practical techniques, among other things ocular field trips, proving tips, teacher resources, category web sites, and lesson programs. Adoption of engineering in schoolrooms should be foreseen as an plus instead than as a liability. Furthermore, state-of-the-art engineering must be available at schools in destitute vicinities since engineering can assist better their instruction system. Therefore, the significance of larning should ne'er be taken for granted. For illustration, an attention-getting definition of instruction in Wikipedia provinces, â€Å" Education encompasses both the instruction and acquisition of cognition, proper behavior, and proficient competence. † The higher the instruction a individual has, the greater opportunities of that individual set downing a better-paying occupation. With instruction, a individual can hold a successful life. It can supply people with information and cognition for acquiring a occupation and pursing their dreams. â€Å" Knowledge is power † says the famed painter Francis Bacon. Although, knowledge entirely is non plenty for person to win in life ; a individual should besides hold the accomplishments to be a leader, to be extremely educated and ne'er leave at the sight of a job. Educated people are looked upon for counsel. Education is besides your manner to your success. An ideal instruction will non be pos sible if one of these three constituents is losing ; they are: parents, pedagogues and pupils. The pupil, the parent, and the pedagogue should ever cabal to develop and set up a unflawed academic program. I genuinely believe that my success is dependent on the picks that I make in life and the people that influence me turning up.

Financial Report for Sole Traders and Partnerships Essay

Sole traders: According to Peterson and Plowman : â€Å" As sole proprietorship is a business unit whose ownership and management are vested in one person. This individual assumes all risk of loss and failure of the enterprise and receives all profits from its successful operation†. A sole trader describes any business that is owned and controlled by one person, although they may employ workers, e.g. a newsagent’s shop. Individuals who provide a specialist service like hairdressers, plumbers or photographers, are also sole traders. Sole traders do not have a separate legal existence from their owner. As a result, the owners are personally liable for the firm’s debts, and may have to pay them out of their own pocket. This is called unlimited liability. Advantages * The firms are usually small, and easy to set up. * Generally, only a small amount of capital needs to be invested, which reduces the initial start-up cost. * The wage bill will usually be low, because there a few or no employees. * It is easier to keep overall control, because the owner has a hands-on approach to running the business and can make decisions without consulting anyone else. Disadvantages * The sole trader has no one to share the responsibility of running the business with. A good hairdresser, for example, may not be very good at handling the accounts. * Sole traders often work long hours and find it difficult to take holidays, or time off if they are ill. * Developing the business is also limited by the amount of capital personally available. * There is also the risk of unlimited liability, where the sole trader can be forced to sell personal assets to cover any business debts. Partnerships: Partnerships are businesses owned by two or more people. A contract called a deed of partnership is normally drawn up. This states the type of partnership it is, how much capital each party has contributed, and how profits and losses will be shared. Doctors, dentists and solicitors are typical examples of professionals who may go into partnership together. They can benefit from shared expertise, but like the sole trader, have unlimited liability. A partnership can also have a sleeping partner who invests in the business but does not have dealings in the day to day running of the enterprise. Advantages * The main advantage of a partnership over a sole trader is shared responsibility. This allows for specialisation, where one partner’s strengths can complement another’s. For example, if a hairdresser were in partnership with someone with a business background, one could concentrate on providing the salon service, and the other on handling the finances. * More people are also contributing capital, which allows for more flexibility in running the business. * There is less time pressure on individual partners. * There is someone to consult over business decisions Disadvantages * The main disadvantage of a partnership comes from shared responsibility. * Disputes can arise over decisions that have to be made, or about the effort one partner is putting into the firm compared with another. * The distribution of profits can cause problems. The deed of partnership sets out who should get what, but if one partner feels another is not doing enough, there can be dissatisfaction. * A partnership, like a sole trader, has unlimited liability. Source taken from http://www.bbc.co.uk